ROMAN9

tech comm – elearning – information experience

sponge, bubbles, soap and a dog

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So glad I made it

I nearly didn’t land in Krakow at all. The pilot made one missed approach.

“We get three attempts, then we have to land somewhere else” explained the senior cabin crew member to his junior counterpart.

At the second attempt, we made it. And I’m on my way to soap! conference, hosted at hub:raum, an innovation hub for Central and Eastern European startups. It’s light, bright, buzzing and there’s a cute dog too.

This is soap!’s second year. @RayGallon does a nice tweet, which sums up why I want to be here.

The cute dog is a bonus.

Dogs are doing just fine at hub:raum #soapkrk

A post shared by instagram (@thefakecheguevara) on

Takeaways so far

Kasia Mrowca and Sabina Misiarz-Filipek talk about feature development and elearning respectively – their lessons apply equally to any aspect of tech comm:

“Easy to add features, hard to make the app simple” – Kasia Mrowca on feature gluttony

“The client knows what they want it to look like, but not the goal that it is trying to achieve” – Sabina Misiarz-Filipek on elearning

I really liked Kevin Duncan’s talk which pulled in highlights from The Diagrams Book. 50 ways to solve any problem visually. My kind of communication.

And Rajeev Kumar Tiwari and Rajesh Khurana, conferenced in from India – two tech writers utterly committed to UX. Impressive.

Day 2

The last day opens with Rahel Bailie, then splits into two tracks: sponge and bubbles. Sponge includes Noz Urbina on Messages for your manager about content, and bubbles has Ray Gallon on a Your most important business asset, build better end-to-end customer experience. And lots more. Looking forward to it, and to seeing the cute dog again.

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