soap! is a technical communication conference for all stakeholders in this industry. The audience was a mix of writers, editors, UX, engineers, product managers, and translators. I met lovely people from start-ups and multi-nationals from all over Central and Eastern Europe.
Techwriter.pl has a great write-up of the conference on their blog. It’s in Polish, but Google Translate does a pretty good job. The conference sessions were all in English over a two-day period, with the exception of one workshop run in Polish on the first evening.
This post hooks you up with some of the presentations from day 2. My previous post gives you a taste of day 1.
Rahel Bailie of Intentional Design presented the keynote, Do You Trust Me Now? Creating technical content in the age of social media. New vocab and things to think about: edutainment = elearning with entertainment elements; ephemeral content for business use; and putting the customer at the centre of omnichannel experiences.
The day then split into two tracks. I followed Ray Gallon, who talked about using content and tech comm to build a better end-to-end customer experience. He mentioned Tin Can API as an interesting “lightweight SCORM” development. If elearning is your thing, it’s worth checking out.
Noz Urbina‘s Messages for your manager about content covered a lot more than the title suggests. On one level, it was about the language you use when pursuing content strategy within your organisation’s overall business strategy. Somehow within 35 minutes, Noz also layered in a tour of modern content architecture, examples of metadata in action, and an inspiring pep-talk for tech comm professionals.
Agnieszka Tkaczyk told her team’s story about getting started with infographics at IBM and the lessons learned along the way. Two 3’s to remember: infographics work well as stories with an introduction, a middle, and an end; and they usually include three components – a data visualisation (e.g. chart), an image, and text. In tech comm, they may not substitute detailed instructions, but they help draw the user in. However, enterprise audiences beware – they can be perceived as not “serious” enough!
This was only the second year of soap! and it has doubled in size and duration. At under GBP 100 it is great value-for-money.
More importantly, soap! is an enthusiastic, optimistic, and very friendly meeting of tech comm minds. Big thanks to the soap! team for all the hard work and fun.